For Part 2 of DAM for Dummies, we want to focus on who benefits most from Digital Asset Management and when to know you it’s time to invest in a system for you or your team. If you’re on the fence, please read ahead and find out for yourself.
Not necessarily; everyone has a ton of assets and files on their computers. The need for high-level organization and collaboration with those assets is when you likely need DAM.
The moment you need DAM is when you want to start moving those assets around to different people.
Sending copies of files to various people is the just the start of digital chaos. What happens if you send out a few images along with a word doc? What if the copy changes? Instead of emailing new versions to to the entire team, DAM lets you upload a new version that overlaps the old version. This prevents your team (and yourself) to mistakenly use the older version. Plus, DAM systems like Flight have approval processes baked into the system, so that you always know if an asset is ready to go or ‘pending’.
Here’s a short list of who can benefit from DAM to help them find digital serenity:
- Marketing Professionals (i.e. coordinators, directors, vp’s, managers)
- Magazine or Newspaper Editors (especially using Adobe InDesign)
- Art Directors
- Graphic Designers
- UX/UI Webdesigners
- Web Developers (Checkout Flight’s WordPress Plugin)
- Photo Journalists
- Public Relations Specialists
- Interior Designers
- Sound Engineers
- Video Game Designer
- Multimedia Artists and Animators
- Fashion Designers/Stylists
- Landscape architects
- Logo Designers
- Social media strategist
- Industrial designers
- Sales Managers & Directors
- University Faculty
- Party Planners
- Event planners
- Design engineers
- Branding consultants
Stay tuned for Part 3 of DAM for Dummies: Let’s get Meta with Meta Data!